If you are reading this, you likely don’t need to have the benefits of a higher protein diet explained to you.

You already know protein is integral for building and sustaining lean muscle tissue. It also makes sure your time working out is not in vain and that you recover properly.

If you didn’t know, now you do.

You also probably know that it can sometimes be hard to get in enough protein throughout your day.

In the last number of years however, there have been a flood of “high protein” processed foods coming to market hoping to ease your struggle of getting enough in.

Often they are under the mask of being too good to be true coming in the form of things like muffins, bars, or ice cream.

I want to give you a little insight into how you can see through this crap before you accidentally fall for the false marketing.

My annoyance to write this was spawned by a company local to me promoting its “protein cookies”. They were stated to be high in protein, a healthy meal/snack, and great for people training in sports.

Before I looked into their nutritional information I already knew what I would do to illustrate how ridiculous they are.

My test: Let’s how one of their cookies stands up against a candy bar.

Heck, of COURSE it must be healthier than a candy bar, right?

I pulled some nutritional data from one of their cookies and a Payday candy bar. I then compared the two items based on the exact same volume of each.

Here is what I found:

Calories:

Cookie — 223 Payday — 226

Fat:

Cookie — 11.9 g Payday — 12.2 g

Carbohydrates:

Cookie — 23 g Payday — 25.4 g

Protein:

Cookie — 7.4 g Payday — 6.6 g

Sugar:

Cookie — 13.4 g Payday — 19.8 g

Sodium:

Cookie — 260 mg Payday — 113 mg

Fiber:

Both were equal

What does this tell us?

First of all, companies like this are flat out liars.

The above numbers are VERY similar to a Payday candy bar, yet this company calls its product a “healthy meal/snack”.

Um, no.

Unless they also encourage eating candy bars as meal replacements, which then I suppose they do mean what they say.

Next, they literally call their product “protein cookies”.

Pathetic.

There is 3.1 times the carbohydrates in this “protein cookie” than protein.

There is 3.6 times the fat in this “protein cookie” than protein.

As for their claims of athlete training. I will not speak for what an athlete prefers to eat during their workouts.

Many prefer high carb/sugar nutrition during their activities.

However, post workout, this simply is not a great food choice as it’s very low in protein.

In conclusion

This company can go on making their cookies but should stop lying about them.

They are not healthy.

They are not a source of high protein.

They are a cookie.

Period.

Let’s call a spade a spade.

Instead, they choose to play off of sly marketing tactics as they try to fool people into believing their garbage rhetoric.

Their business is predicated on people like you not having the know how to analyze nutrional information.

Don’t let bottom feeder companies like this pull the wool over your eyes.

If you would like any help determining if a food is a good option for you, I would be happy to help.

Email me right now at: JwaltersPT@gmail.com